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Head of Digital Marketing
Universitas Horizon IndonesiaJakarta Timur, Jawa, Indonesia16 hari yang lalu
Uraian TugasOversee SEO / SEM strategies to increase visibility and traffic to websites and landing pages Monitor KPIs such as CPL, CAC, ROAS, and conversion rates; ensure continuous optimization and innovation Social Media & Community Growth Ensure storytelling and content planning across social media reflect Horizon’s brand voice and values Promote community-led initiatives that support the growth of organic reach and student engagement Website & Digital Infrastructure Collaborate with web developers and content teams to maintain a high-performing digital ecosystem Analytics, Reporting & Optimization Use data-driven insights to improve digital campaigns and strategy Lead weekly / monthly performance reviews with the team and key stakeholders Stakeholder Alignment & Communication Support campus-level marketing heads in their digital initiatives by providing frameworks, tools, and guidance Bachelor’s degree in (Open to all major but pluys for Marketing, Business, Digital Media, or related field (Master’s degree is a plus). 3+ years of experience in digital marketing and performance marketing, with at least 1 years in a leadership role. Proven track record of managing large-scale digital campaigns or multi products / services / branches with measurable success in awareness and lead generation. Strong knowledge of digital platforms : SEO / SEM, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, email automation, and CRM systems. Highly data-driven with experience in Google Analytics, Data Studio, or similar tools. Exceptional leadership, stakeholder management, and project management skills. Ability to balance short-term lead generation goals with long-term brand-building objectives. Passion for education, student success, and making digital channels impactful in the learning journey
Overview
Develop and implement a holistic digital marketing strategy that integrates performance marketing and organic community engagement
Translate lead generation, enrollment and branding objectives into digital plans with measurable KPIs
Ensure alignment between digital initiatives and each school’s marketing goals, calendar, and messaging
Lead the alignment of digital initiatives with Philippines team
Lead and mentor the Performance Marketing Lead and the Social Media & Community Marketing Lead
Foster cross-functional collaboration between content, creative, admissions, and academic teams to deliver integrated digital campaigns
Provide direction, support, and coaching to help team members meet performance and engagement goals
Responsibilities
- Performance Marketing Oversight
Supervise all paid digital campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to ensure efficient lead generation
Guide content and social strategy to build awareness, engagement, and advocacy among students, alumni, and the wider community
Ensure all Horizon Education websites and landing pages are optimized for UX, mobile responsiveness, SEO, and conversions
Set clear digital performance goals and regularly analyze reports to assess effectiveness
Act as the digital marketing representative in cross-functional meetings with other department heads, academic leads, and senior management
Qualifications
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Head Of Marketing • Jakarta Timur, Jawa, Indonesia
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