Head of Digital Marketing

Overview

Develop and implement a holistic digital marketing strategy that integrates performance marketing and organic community engagement

Translate lead generation, enrollment and branding objectives into digital plans with measurable KPIs

Ensure alignment between digital initiatives and each school’s marketing goals, calendar, and messaging

Lead the alignment of digital initiatives with Philippines team

Lead and mentor the Performance Marketing Lead and the Social Media & Community Marketing Lead

Foster cross-functional collaboration between content, creative, admissions, and academic teams to deliver integrated digital campaigns

Provide direction, support, and coaching to help team members meet performance and engagement goals

Responsibilities

• Performance Marketing Oversight

Supervise all paid digital campaigns (Google Ads, Meta Ads, TikTok Ads, etc.) to ensure efficient lead generation

Guide content and social strategy to build awareness, engagement, and advocacy among students, alumni, and the wider community

Ensure all Horizon Education websites and landing pages are optimized for UX, mobile responsiveness, SEO, and conversions

Set clear digital performance goals and regularly analyze reports to assess effectiveness

Act as the digital marketing representative in cross-functional meetings with other department heads, academic leads, and senior management

Qualifications

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