Develop and execute data-driven marketing strategies to strengthen brand positioning.Create strategies to attract new customers and retain existing ones.Leverage CRM data to personalize customer interactions and improve loyalty.Oversee digital marketing efforts, including SEO, SEM, social media, content marketing, and email campaigns.Utilize CRM systems to analyze customer data and improve marketing effectiveness.Manage the marketing budget effectively and ensure a strong return on investment (ROI).Minimum 8-10 years in marketing, with at least 3-5 years in a managerial role, preferably in CRM industry.
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