Performance Marketing Associate

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As a Performance Marketing Associate at Pluang, you will own full-funnel paid media to deliver efficient NTU growth within CAC, cohort payback (monthly), and cohort tROAS constraints. You'll build reach with YouTube / Video and Discovery / GDN, capture intent via SEM (exact / phrase), ASA, and competitor conquesting, and drive conversions with UAC (install). You'll be actively involved in using AI tools to research, optimize, automate, and measure campaign impact. Youll rebalance budgets by marginal ROAS and expected payback; run weekly experiments across audience, creative, bidding, placements, and surfaces; and collaborate weekly with Content, Product, CRM, Organic, and Data teams to develop scalable concepts. Codify learnings, scale winners fast, and keep tracking, brand-safety, and compliance tight.

What You’ll Own (Outcomes)

• Volume, Mix & Resilience : Higher NTU and new install volume within cohort payback guardrails, with deliberate channel diversification to reduce single-channel dependency.
• Efficiency & Share : Improved CAC and cohort tROAS; higher Paid SOV on priority / competitive terms.
• Experimentation Velocity : Weekly documented tests and scaled wins; systematized A / B roadmap
• Measurement Integrity : AppsFlyer as source of truth; zero critical data gaps or policy breaches.

Responsibilities

Execution

Requirements

Must-Have

Nice-to-Have (Plus)

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pluang Company Overview

Pluang empowers millennials to achieve financial freedom through a diversified range of simple investment options. Our mission is to provide access to all financial products and investment options in a straightforward and accessible manner, ensuring that people from any background can enter the financial market.

Leveraging robust technology, Pluang enables users to achieve future financial freedom. Our user-friendly application allows for financial investments with a very low budget but high return.

Seniority level

Employment type

Job function

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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