Consumer Brand Marketing Manager - Integrated Marketing (TikTok Shop by Tokopedia) - Indonesia

Overview

Consumer Brand Marketing Manager - Integrated Marketing (TikTok Shop by Tokopedia) - Indonesia

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Responsibilities

• The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
• Consumer Marketing leads end to end consumer-facing marketing campaigns, to serve a variety of business objectives that translates into marketing initiatives. The role is for an all-around generalist with a strong understanding of consumer behavior, business challenges, brand values & competitors. He / she will be the center of collaboration across functions to create the most compelling campaign in the market.
• Formulate marketing strategy to support the company's objectives, such as Mega Sales campaign awareness, new feature introduction, brand building and the likes with sound knowledge
• Campaign budgeting together with multiple stakeholders, including planning, tracking & reporting
• Measure targets for each marketing initiative, ranging from increasing certain brand awareness metrics to various media channel's performance result
• Consistent exploration in-app & out-app new media formats for better awareness-consideration-conversion objectives
• Initiating users research / market trends to reveal new consumers insights
• Leading cross functional coordination between multiple stakeholders with clear structure & cadence

Qualifications

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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