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Retail Marketing Manager (Apparel Brand)
Arcteryx IndonesiaJakarta Selatan, Jawa, Indonesia7 hari yang lalu
Uraian TugasLakukan riset terkait gaji dan tren pekerjaan Akses alat, templat, dan artikel gratis yang membantu Anda tampak lebih menonjol Temukan jalur menuju beragam pilihan karier
Overview
Menjaga citra premium performance brand sesuai standar global Arc’teryx.
Memastikan seluruh komunikasi dan visual selaras dengan filosofi desain dan inovasi produk outdoor kelas atas.
Strategi Pemasaran Terintegrasi
Merancang kampanye omni-channel (retail, e-commerce, media sosial, PR) yang menargetkan segmen outdoor enthusiasts, urban explorers, dan premium lifestyle customers .
Menentukan dan mengelola anggaran marketing dengan fokus pada return on investment (ROI) .
Merancang event climbing, trail running, alpine, dan sustainability workshop untuk membangun brand community.
Mengelola kolaborasi dengan klub outdoor, brand partner premium, dan key opinion leader (KOL).
Memimpin strategi digital (Instagram, TikTok, website, marketplace premium) dengan storytelling produk yang technical & aspirational .
Mengarahkan pembuatan konten foto, video, dan copywriting yang menonjolkan performance & sustainability .
Mengintegrasikan kampanye pemasaran dengan experience di butik / outdoor flagship store.
Memastikan standard visual merchandising high-end sesuai global guideline.
Memberikan rekomendasi strategi produk & pricing berbasis data.
Memimpin tim marketing dan bekerja sama dengan Retail Operation, E-commerce, dan Business Development.
Melaporkan hasil KPI kepada manajemen pusat dan regional.
Qualifications
S1 Marketing / Komunikasi / Manajemen, pengalaman minimal 5 tahun di brand premium fashion / outdoor.
Keahlian dalam community marketing , event premium, dan storytelling digital.
Kemampuan negosiasi dan jejaring luas dengan komunitas outdoor, media, dan KOL.
Leadership dan project management yang kuat.
Lamaran
Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut :
- What\'s your expected monthly basic salary?
- Which of the following types of qualifications do you have?
- How many years\' experience do you have as a Retail Marketing Manager?
- How many years\' experience do you have in digital marketing?
- Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)
- How many years\' experience do you have as a Campaign Planner?
Bergabunglah dengan jutaan pencari kerja di seluruh dunia menggunakan alat dan wawasan pembentukan karier kami.
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