Founding Account Executive - SEA Region

Founding Account Executive - SEA Region

Join our AI platform as the first Account Executive for Southeast Asia and play a pivotal role in our international expansion. You'll be responsible for establishing our presence in one of the world's fastest-growing tech markets while building the foundation for our regional sales operations.

About Our Company :

Expanding into SEA as part of our global growth strategy. Currently we serve apps like Kredivo, FinAccel, Cermati, Indodana and more.

Proven track record as an enterprise-grade app personalisation platform

This is a unique opportunity to be the architect of our SEA market entry while working directly with leadership to shape our regional strategy.

About This Role

As our first AE in SEA, you'll wear multiple hats - from individual contributor driving revenue to market development strategist building our regional presence. You'll work closely with our global sales and product teams while having autonomy to adapt our approach for the local market.

Key Challenges You'll Solve :

Market Entry Execution - Establish our presence and credibility in the SEA market

Cultural Adaptation - Tailor our sales approach to local business practices and decision-making processes

Pipeline Development - Build a robust pipeline from ground zero in a new geographic market

Regional Intelligence - Provide market insights to inform product and strategy decisions

Outcomes Expected

Q1 Objectives : Build foundation and deliver $10K+ new MRR (~1-2 new logos)

Q2 Objectives : Scale momentum and deliver $20K+ new MRR (~4-5 new logos)

Year 1 Objectives : Establish market presence with $600K+ new ARR (~15-20 new logos) and build scalable processes for team expansion

Responsibilities

Sales Execution & Revenue Generation

Own the complete sales cycle from prospecting to close for enterprise accounts ($25K-$100K+ ACV)

Build and manage a pipeline of qualified opportunities across SEA markets

Conduct product demonstrations and pilot programs with prospects

Negotiate contracts and drive deals to closure

Achieve quarterly and annual revenue targets

Market Development & Strategy

Identify and prioritize target segments and accounts within SEA

Develop market-specific messaging and positioning strategies

Build relationships with key industry players, partners, and influencers

Provide regular market intelligence and competitive insights to global team

Adapt sales processes and materials for local market needs

Process & Foundation Building

Establish best practices for SEA market approach and document learnings

Create scalable processes and frameworks for future team expansion

Build local partner network and ecosystem relationships

Collaborate with marketing on regional demand generation strategies

Requirements

Professional Experience

2+ years of B2B sales experience with enterprise / mid-market accounts, preferably in AI / SaaS / technology

Proven track record of consistently achieving sales targets (40K$+ ACV)

SEA market experience - deep understanding of business culture and decision-making processes across Singapore, Malaysia, Thailand, Indonesia, Philippines, and Vietnam

Startup or scale-up experience preferred, comfortable with ambiguity and building from ground up

Market & Cultural Expertise

Native-level proficiency in English; additional SEA languages (Mandarin, Bahasa, Thai) highly valued

Deep network in SEA tech / business ecosystem

Cultural intelligence and ability to navigate diverse business practices across the region

Travel flexibility - willing to travel 30-40% across SEA markets

Core Competencies

Revenue Hunter

Proven ability to generate new business and exceed quotas consistently

Competitive mindset with relentless focus on results

Strong prospecting skills and ability to build pipeline from scratch

Experience with complex, consultative sales cycles

Market Pioneer

Comfortable with ambiguity and building in uncharted territory

Strategic thinking ability to identify market opportunities and entry strategies

Entrepreneurial mindset with ownership mentality

Adaptability to adjust approach based on market feedback

Relationship Builder

Exceptional interpersonal skills and executive presence

Ability to build trust and credibility with C-level executives

Strong listening skills and customer-centric approach

Cross-cultural communication expertise

Analytical & Strategic

Data-driven approach to sales forecasting and pipeline management

Ability to synthesize market insights and provide strategic recommendations

Strong problem-solving skills and consultative selling approach

CRM proficiency and systematic approach to sales process

Ready to pioneer our SEA expansion? If you're excited about building something from the ground up while leveraging proven technology in a high-growth market, we'd love to hear from you.

This role offers the unique opportunity to combine strategic market development with tactical sales execution, giving you end-to-end ownership of our most important international growth initiative.

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